Branding & personal branding

Coaching and consulting services for building a strong, resounding brand.

What is branding and why is it important?

Branding refers to the process of creating and shaping the identity of a business, product, or service in the minds of customers and the public. It involves building an image or perception that sets the entity apart from competitors and creates a lasting impression.

Building a brand is of crucial importance for the success of a business, as it defines its identity and reputation in the eyes of customers and the market as a whole. A strong and well-defined brand is an effective way to communicate the values, promises, and quality of the products or services offered. This creates trust and loyalty among consumers, helping to establish a lasting and profitable relationship.

Who we work with

Learn about our branding services and coaching sessions

Through branding sessions, participants will gain a deep understanding of the basic principles and will learn how to strategically position their brand in the market.

From defining brand values and creating a distinctive brand voice to designing compelling visual elements, this course provides participants with the tools and knowledge necessary to develop a memorable and authentic brand.

Participants will explore case studies, engage in interactive discussions, and work on practical exercises to apply their learning directly to their own brand. Our experienced instructors will provide personalized guidance and feedback, ensuring that participants develop a clear brand strategy and effectively communicate their brand message.

Topics we will explore

Depending on your objectives, we will dive deep into topics such as:

Corporate
branding

Product
branding

Personal
branding

Emotional
branding

Color psychology in
branding

Creative branding
design

Digital branding
strategies

Results

By the end of our branding sessions, participants will have the skills and confidence to create a strong brand that resonates with their target audience, establishes credibility, and sets them apart in a competitive marketplace.

Why you should trust our branding agency

More than 12 years’ experience in media and PR;
Strong background in crisis management and television production;
Over 6 years of experience in political campaigning;
Experts in brand reputation management;
Long-standing, successful partnerships with local and international corporations, politicians, and public figures.

About Media Training

What is personal branding and when do you need it?

Personal branding is the process of creating and promoting your identity, reputation, and public persona as an individual. It shows how you market yourself to the world – whether for professional purposes (like building a career) or for establishing a particular reputation in your personal life.

Personal branding includes:

Highlighting what you are best at.
Personal experiences, values, and the message you want to communicate about yourself to the world.
How you present yourself in both online and offline spaces – social media, networking, content creation, media relations and even how you dress or speak.
How people perceive you based on your interactions, the quality of your work, and your ability to maintain relationships, among other details.

Personal Branding comes into play when you want to establish your reputation or influence as an individual. Whether you’re an entrepreneur, industry expert, or even an artist, your personal brand helps people understand who you are, what you offer, and what sets you apart.

Personal branding vs branding

While both branding and personal branding strategies focus on creating a positive and recognizable identity, the main difference lies in who or what is being branded.

Difference in goals:

Branding aims to promote the value, uniqueness, and identity of a business, with the goal of building customer loyalty, attracting clients, and achieving commercial success.
Personal branding is about positioning yourself as an expert or authority in your field, building relationships, and establishing a reputation that supports your personal or professional goals (e.g., attracting opportunities, speaking engagements, or partnerships).

Different components

Branding involves elements like a logo, product packaging, and advertising strategies that reflect the business’s identity.
Personal branding revolves around your individual presence – how you communicate, network, and share your personal story.